You might be wasting your time on Twitter… (but you might not) Tumblr is extremely popular with <25 year olds and is a great microblogging platform with a loyal user base (85% retention rate compared to Twitter’s 40%). Tumblr allows you to post content (videos, pictures, posts, status updates) along with text with no limit… Continue Reading
Happen Factory - Social Marketing Excellence
Tag Archives: Twitter
String theory and business life streams
Find out how long your piece of string is and make a better impression on social networks.… Continue Reading
Why you shouldn’t use an RSS feed for tweets if you have a paywall
I’m working with a company at the moment to help them develop a robust social media strategy. They have some activity happening already but they’ve fallen into the pitfalls many companies do. Because no one individual (or team) has responsibility for the social media efforts they’ve created shortcuts to ensure that something is happening, rather… Continue Reading
How Twitter has restored my faith in human nature
#roadsharing & @British_Airways Anyone who has worked with me, especially from overseas, knows that I’m an evangelist of BA. I even worked for a Virgin evangelist once who honestly has one of the most heartrendingly fabulous customer experience stories about how Virgin held up a plane and flew her home to her sick father –… Continue Reading
Has twitter finally found a way to monetise itself?
So, Twitter is going to serve up adverts in it’s search results…. they say that the obvious move is sometimes the best move… I’m just not overwhelmed by their vision. Twitbin has been serving up adverts via it’s Firefox addin for an age and Google does this par excellence (and has for an age). Twitter… Continue Reading
Twitter just a sound bite machine? I beg to differ…
I was the recipient of a communication today that described Twitter as “certainly not a context tool” and “a sound bite machine for broadcasting one-liners”, “the world conveyed only in headlines”. I disagree. I can’t tell you how much I disagree with that sentiment and how sad it makes me feel. Far from being a… Continue Reading