I’ve talked about the common pitfalls that companies fall into when jumping into social media, one of them is not defining success before they start. But how do you know what success should look like? Here are some handy tips to get you started: Benchmark against the competition If you aren’t going first in your… Continue Reading
Happen Factory - Social Marketing Excellence
Tag Archives: Social Media
Top 3 mistakes business make with social media
Something I find surprising when I engage with organisations is how often the fluid growth of dabbling with social media can override good business sense. The first piece of business sense that goes out the window is selecting the right colleague(s) to coordinate the social media effort. Often times people are chosen because they are… Continue Reading
String theory and business life streams
Find out how long your piece of string is and make a better impression on social networks.… Continue Reading
Ready to use Facebook for your business?
As I’m spending the day writing a webinar on using Facebook for business I thought I might as well create a post on it too. First part of the webinar is about identifying if your market is using Facebook for business – here are some ways to work that out: • Are their links to… Continue Reading
Themes for social media policies
I’m working on a social media policy for a client and they wanted to know what “other companies that look like them” do. Now I’m not a fan of restricting your vision to competitors that “look like you” becau se they aren’t the people you need to worry about in the social media age –… Continue Reading
How to resource your business for social media implementation
I spent yesterday with 40 odd B2B Marketing Directors, Content Directors, MDs and CEOs at an in-house Social Media conference day. At every opportunity to ask a speaker a question the same theme kept coming up: How do you resource for social media? What a great sign, we’re past questions about whether they should and… Continue Reading
Should companies encourage staff to tweet under their own identity?
I’m working with a publishing company at the moment – nailing their social media strategy – and we’re moving the business pretty fast. I’m a fan of making decisions and running quickly towards the end goal but I’m also aware of the problems it can cause with team members who feel excluded from the decision… Continue Reading
Pesky IT departments screwing with social media marketing
I am trying very hard to resist the urge to scream, loudly. My client is investing in me. They’ve got me on a long term engagement and (in addition to my modest fees) senior team members from the client business are freeing space in their diaries to spend time on this new fangled social media… Continue Reading
Why social media is better than pain killers for exceptional customer experience?
You may not believe me, but recurring back pain and customer experience have a lot in common, honestly. If you’re unlucky enough to get recurring back pain you will know that there isn’t always a way to identify what brings it on, sure you know some things that absolutely 100% will bring on back pain… Continue Reading