I’m working on a social media policy for a client and they wanted to know what “other companies that look like them” do. Now I’m not a fan of restricting your vision to competitors that “look like you” becau se they aren’t the people you need to worry about in the social media age –… Continue Reading
Happen Factory - Social Marketing Excellence
Tag Archives: Corporate
Should companies encourage staff to tweet under their own identity?
I’m working with a publishing company at the moment – nailing their social media strategy – and we’re moving the business pretty fast. I’m a fan of making decisions and running quickly towards the end goal but I’m also aware of the problems it can cause with team members who feel excluded from the decision… Continue Reading