I was around in the naughties, I was at the coal face as a marketing manager in the B2B world. Websites started as a splash page with our contact details (some staff had dreams of becoming millionaires by buying the URLs around our company name & trying to ransom us for them, needless to say… Continue Reading
Happen Factory - Social Marketing Excellence
Category Archives: Social Media
Is your market <25? Listen up
You might be wasting your time on Twitter… (but you might not) Tumblr is extremely popular with <25 year olds and is a great microblogging platform with a loyal user base (85% retention rate compared to Twitter’s 40%). Tumblr allows you to post content (videos, pictures, posts, status updates) along with text with no limit… Continue Reading
Setting the benchmark to define success in social media
I’ve talked about the common pitfalls that companies fall into when jumping into social media, one of them is not defining success before they start. But how do you know what success should look like? Here are some handy tips to get you started: Benchmark against the competition If you aren’t going first in your… Continue Reading
Top 3 mistakes business make with social media
Something I find surprising when I engage with organisations is how often the fluid growth of dabbling with social media can override good business sense. The first piece of business sense that goes out the window is selecting the right colleague(s) to coordinate the social media effort. Often times people are chosen because they are… Continue Reading
What are Facebook Sponsored Stories All About?
Facebook has announced that businesses can now sponsor ‘stories’ in addition to the current advert functionality in Facebook – but what exactly are Sponsored Stories and how can you use them in your organisation? Let’s start with looking at how you might view a Sponsored Story: Sponsored Stories display in your right sidebar menu… Continue Reading
Location based marketing – but I have no location…
This week I’ve been mainly thinking about location based social media - for a couple of reasons; the first was I promised a client I’d deliver a webinar about them… and the second reason is they are just really hot right now. But B2B businesses are struggling to see a way to use location based serivces… Continue Reading
String theory and business life streams
Find out how long your piece of string is and make a better impression on social networks.… Continue Reading
Ready to use Facebook for your business?
As I’m spending the day writing a webinar on using Facebook for business I thought I might as well create a post on it too. First part of the webinar is about identifying if your market is using Facebook for business – here are some ways to work that out: • Are their links to… Continue Reading
Themes for social media policies
I’m working on a social media policy for a client and they wanted to know what “other companies that look like them” do. Now I’m not a fan of restricting your vision to competitors that “look like you” becau se they aren’t the people you need to worry about in the social media age –… Continue Reading
When companies need to throw out the script and be human
One thing I find very frustrating with companies (especially the big ones) who believe they need to create a branded customer experience is that they focus so hard on creating responses to scenarios that will help their staff demonstrate the company values – sometimes through script writing in call centres or process flow sheets in… Continue Reading