Vicki Ansell | Happen Factory

1. People love lists, the fact you’re reading this post means you are either addicted to my posts (god bless ya) or you searched on a term about top ten lists 2. Write for your audience, use terms they would use, use language they would use, hit their hot buttons. If you are lucky enough… Continue Reading

The most effective subject lines to use in email are not those that shock, it’s those that pique curiousity and offer something new: How to make your emarketing go further Top 10 reasons why X is better than Y 98% of marketers polled think this is the best invention, ever George Clooney “won’t leave home… Continue Reading

With the launch of Social Search in Google Labs we’ve been asked about how this will impact organisations SEO. The answer is “it depends on your visitor base and how social they are”. One great thing is though, if your organisation is socially connected with the person conducting a search you will appear in the… Continue Reading

Working with social media can be a big step change for some businesses – especially if their leadership aren’t early adopters of platforms and technologies. I spent today cramming everything you need to know about social media into a 2 hour session (yeah, I know, but that’s all they could spare and it’s taken them… Continue Reading

Google has launched “social search” in Labs. The idea behind this is that you can view publicly available content related to your search terms that has been created by individuals in your social network. Google uses the links to social networks that you’ve added to your public Google Profile and it pulls information about your… Continue Reading

I was the recipient of a communication today that described Twitter as “certainly not a context tool” and “a sound bite machine for broadcasting one-liners”, “the world conveyed only in headlines”. I disagree. I can’t tell you how much I disagree with that sentiment and how sad it makes me feel. Far from being a… Continue Reading

I got a message about my last post and my comment about “read rates are flawed, not even consistently flawed”. This conscientious marketer wanted to know why being “consistently flawed” was any better than being flawed – flawed is wrong, right? Lots of analytics Marketers measure things with are flawed – take Google Analytics as… Continue Reading

I had the opportunity today to have one of my favourite rants which I thought I’d share: I sit with marketers (and other functions in businesses with an interest in how well marketing is working) and when our attention turns to email performance some always asks first “How many have we sent out?” (I have… Continue Reading

Send your eBroadcasts from the email address of your thought leader, CEO, VP of Business Development… When you are promoting a hosted event or a thought leadership piece through an e-broadcast, send the email from your thought leader, your CEO, your VP of business development…. People are more inclined to open up emails coming from… Continue Reading

Social media is fast, global and powerful. It is the ultimate viral marketing engine. But like any virus there are dangers. Blogs can and do expand brand awareness – what that awareness is though depends on your customer experience and the quality of your products and services. So before encouraging people to comment on you,… Continue Reading

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Author Archives: Vicki Ansell

Top 10 tips for getting people to read you – Part 1

10 effective email subject lines

Flawed is wrong, right?

for "read rates" read "rubbish"

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