I’m working on a social media policy for a client and they wanted to know what “other companies that look like them” do. Now I’m not a fan of restricting your vision to competitors that “look like you” becau se they aren’t the people you need to worry about in the social media age –… Continue Reading
Happen Factory - Social Marketing Excellence
Monthly Archives: October 2010
When companies need to throw out the script and be human
One thing I find very frustrating with companies (especially the big ones) who believe they need to create a branded customer experience is that they focus so hard on creating responses to scenarios that will help their staff demonstrate the company values – sometimes through script writing in call centres or process flow sheets in… Continue Reading