Happen Factory - Social Marketing Excellence

Monthly Archives: August 2010

Should companies encourage staff to tweet under their own identity?

I’m working with a publishing company at the moment – nailing their social media strategy – and we’re moving the business pretty fast. I’m a fan of making decisions and running quickly towards the end goal but I’m also aware of the problems it can cause with team members who feel excluded from the decisionContinue Reading

Why Google Wave died (& why it was preventable)

So farewell Google Wave.  RIP.  Designed by the great minds that brought us Google Maps.  It was heralded as the innovation to change the face of email forever. Google Wave was designed to be ‘what email would look like it if hadn’t already been invented 40 years ago’.  It had promise.  Instead of having oneContinue Reading

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