A couple of weeks ago the importance of managing expectations was hammered home to me with a new client. It was a simple engagement of running a training course for their marketing team and the content of that course was agreed with the Manager in advance, and of course I delivered the agreed content. ‘What… Continue Reading
Happen Factory - Social Marketing Excellence
Monthly Archives: March 2010
Social search vs. decision engine
The lines are drawn, Google is firmly in the social search camp, Microsoft it would appear are now firmly in the serious (I don’t get all this social nonsense) results = decision camp. See their video that airs tonight here: \”The decision engine\”… Continue Reading
Google Buzz not ready for the super-engaged
Imagine if you will an email sent to all staff in a large firm, say 10,000 staff receive the message and someone replies to all, then someone else does. Better still, when you get stuck in a comment feed from Facebook and get inundated with push notifications about random people who you’ve never met commenting… Continue Reading
Has twitter finally found a way to monetise itself?
So, Twitter is going to serve up adverts in it’s search results…. they say that the obvious move is sometimes the best move… I’m just not overwhelmed by their vision. Twitbin has been serving up adverts via it’s Firefox addin for an age and Google does this par excellence (and has for an age). Twitter… Continue Reading