I went to lunch with Reid Hoffman, the serial entrepreneur behind LinkedIn and Paypal and he’s an investor in around 85 other start-ups (no wonder he’s taken a non-line management step recently at LinkedIn – where does he get the time?!) It was and hour and a half of brain dump of really insightful information… Continue Reading
Happen Factory - Social Marketing Excellence
Monthly Archives: November 2009
10 effective email subject lines
The most effective subject lines to use in email are not those that shock, it’s those that pique curiousity and offer something new: How to make your emarketing go further Top 10 reasons why X is better than Y 98% of marketers polled think this is the best invention, ever George Clooney “won’t leave home… Continue Reading
How will Social Search affect your SEO?
With the launch of Social Search in Google Labs we’ve been asked about how this will impact organisations SEO. The answer is “it depends on your visitor base and how social they are”. One great thing is though, if your organisation is socially connected with the person conducting a search you will appear in the… Continue Reading
Persistant irritant
Working with social media can be a big step change for some businesses – especially if their leadership aren’t early adopters of platforms and technologies. I spent today cramming everything you need to know about social media into a 2 hour session (yeah, I know, but that’s all they could spare and it’s taken them… Continue Reading