If you are using podcasts as a marketing tool on your website, or as a value add for your eCommunity then you need to be careful about giving more than one way of listening to/viewing them. Some companies (big ones included) block iTunes from receiving the podcast feed so you need to offer the podcast… Continue Reading
Happen Factory - Social Marketing Excellence
Monthly Archives: January 2009
Gatekeepers
Usually I hear this term in relation to sales, but it’s valid in marketing too. I witnessesed a scene that would break any direct marketers heart the other day… It’s the later of these styles that caused me such heart ache the other day, as I passed the PA’s desk I saw her look at… Continue Reading